GEICO is a car insurance group. Their logo is the famous "GEICO Gecko." They have been involved in NASCAR since 2001.
Sprint Cup Series sponsorshipEdit
GEICO made it's first sponsorship in NASCAR in 2001. It sponsored Kenny Wallace's #27 Eel River Racing Pontiac at Richmond International Raceway. However, the car didn't qualify and GEICO did not sponsor the team after the race. GEICO did attempt to make the 2001 Brickyard 400 with Derrike Cope's #37 Pontiac. However, that car, too, failed to make the race.
Nationwide Series sponsorshipEdit
In 2002, GEICO upped its stature in the series, when it began sponsoring the #4 Biagi-Denbeste Racing Chevy of Mike Wallace. The deal was a ten-race deal in 2002, and slowly began to increase throughout the years. In 2004, Wallace won the race at Daytona. By 2005, with new driver Ryan Hemphill, GEICO sponsored the car in all the races.
On the side, since 2002, GEICO has sponsored some cars on the side. It sponsored the #87 NEMCO Motorsports Chevy in the 2002 spring Richmond. Tony Raines, in the #33 BACE Motorsports Chevy also ran a GEICO scheme in the fall race at North Carolina Speedway in late 2002. In 2005, GEICO sponsored Mike Wallace in the #61 Pontiac at Daytona. It marked the first time that GEICO sponsored two cars in one race.
In 2006, GEICO maintains primary sponsorship of the #4 Dodge, driven by Auggie Vidovich, II.